Scion: The Machine

ATTIK approached Imaginary Forces to pitch design and production for the national Scion tC launch campaign. Monovich worked with IF to create and stylize the pitch-winning visuals then continued during production to set up design, surfacing, lighting, and framing direction of the overall machine city. As each shot and look was approved, Monovich's assets were passed to IF then Sway where the spots were executed.










Project: Scion tC “Take On the Machine”
Debut Date: :60 – Sep. 10, 2010 in theaters; :30 – Sep. 13, 2010 on TV
Running Time: :60, :30

Client: Scion

Agency: ATTIK
City/State: San Francisco, CA
Executive Creative Director/Director: Simon Needham
Creative Director: Ron Lim
Senior Writer: Mike Brenner
Senior Art Director: Greg Coffin
Sr. Broadcast Producer: Patty Lum

Live-Action Production Company: Blueyed Pictures
City/State: Los Angeles, CA
Director: Simon Needham (ATTIK)
Director of Photography: Daniel Ardilley
Executive Producer: Jamee Natella

Design/Production Company: Imaginary Forces
City/State: Bicoastal, USA
Art Director: Charles Khoury
Producer: Courtney Graham
Designers: Stephen Fitzgerald, Charles Khoury, Ahmet Ahmet, Jeremy Cox
Animators: Gary Hebert, Dan Meehan
Modelers: Jeffrey Dietrich, Evan Dileo
Editor: Justine Gerenstein

VFX & Animation Company: SWAY
City/State: Culver City, CA.
Creative Director: Mark Glaser
Executive Producer: Jason Cohon
VFX Supervisor: Aaron Powell
Producer: Mark Kurtz
Coordinator: Aaron Abt
CG Supervisors: Dan Abrams, Tom Conners
Compositing Supervisor: Ken Littleton
Lead Previs/ Lead Animator/ Drive-A-Tron Operator: Rob Glazer
Lead Rotoscoping Artist: Elissa Bello
3D Artists: Steve Wang, Cesar Chavez, Josh Hooker, Erik Fernando, Steve Hansen, Tharyn Valavanis, Andrew Swihart, Erick Schiele, Hnedel Maximore, Anthony Han
Compositors:Lawerence Littleton, Scott Hale, Olivier Sarda
After Effects Compositor: Matt Capocci
Rotoscoping Artists: Billy Robinson, Kenneth Lui

Colorist: Company 3
City/State: Santa Monica, CA
Colorist: Clark Muller

Music and Sound Design Company: Face the Music
City/State: New York, NY
Executive Producer: Adam Joseph
Composer: Alistair Cooper

Mix Company: Lime
City/State: Santa Monica, CA
Mixer: Mark Meyhaus

Location Services Company (Vancouver): Means of Production
City/State/Country: Vancouver, BC, Canada
Executive Producer: David Bouck

Nikon: Next Generation
Audi A8 Experience