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Lincoln / Psyop: “Perceptions” Development

Psyop asked Monovich to lend his CG eye to the look/feel development for a Lincoln MKT pitch. Monovich worked remotely with director Laurent Ledru to show the client the seamless blending of highlights and camera moves that would be used to underscore the various features of the MKT itself. Psyop won production of the full spot, which they produced in LA and NY.

Project: Lincoln

Spot title: “Perception”

Client Company: Ford Motor Company

Production Company: Smuggler
Director: PSYOP
Creative Director: Laurent Ledru + Cedric Nicolas-Troyan
Executive Producer PSYOP: Neysa Horsburgh
Line Producer: Martha Davis

Director of Photography: Claudio Miranda

VFX Company: MassMarket
Visual Effects Supervisor: Dan Abrams
Flame Lead: David Parker
Executive Producer: Christine Schneider
Producer: Matt Winkel
Producer: Aleen Kim
Associate Producer: Thomas Knight
Associate Producer: Dan Sukara
Designer/Animator: Joseph Chan
Designer/Animator: Eric MirĂ³
Designer/Animator: Shawn Berry
Designer: Vinny Dellay
Designer: Alex Hanson
Designer: Kenesha Sneed
Storyboard Artist: Phillipe Collange
Matte Painting: Dylan Cole
Previs/Look&Feel Development: Stephen Fitzgerald
3d Artist: Mike Dalzell
3d Artist: Ben Grangereau
3d Artist: Mark Lefitz
3d Artist: Kyle Cassidy
3d Artist: Deke Kincaid
Tracking: Colin Cromwell
Tracking: Jay Frankenberger
2D Artist: Lane Jolly
Flame Artist: Sarah Eim
Flame Artist: Mark French
Flame Artist: Julian Ford
Flame Artist: Nick Tanner
Flame Asst: Jeen Lee
Flame Asst: Dan Boujoulian
Roto: Austin Brown
Roto: Dan Clark
Roto: Krystal Chinn
Roto: Prasanna Siddharthan

Agency: Team Detroit
Executive Creative Director: Greg Braun
CW/Assoc Creative Director: John Godsey
Senior Art Director: Beth Hambly
Senior Copywriter: Susan Mersch
Broadcast Producer: Mary Kondrat

Editorial: Final Cut LA
Editor: Alex Hagon
Telecine Company: Moving Picture Company
Colorist: Mark Gethin

Original Track: “Under The Milky Way” by Church
Remix-Music/Band: Sia
Music License Company: Creative License

Sound/Mix House: Audio Engine NY,NY
Sound Designer/Mixer: Hillary Martel

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