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Nike Yi Jian Lian

For the '08 Beijing Olympics, Nike went to Digital Kitchen seeking concepts for a motion billboard featuring Yi Jian Lian. DK asked Monovich to add his hand at concepting for the piece. The result was an attempt to capture a single explosive moment through shapes that on their own did not move much, if at all.

Creative Director: Matt Moulder

Producer: Morgan Henry

Designer: Stephen Fitzgerald

motion explorations:

[qt:http://mono-motion.com/content/nike_yao/montage_01s.mov 800 451]

[qt:http://mono-motion.com/content/nike_yao/motion_test_01.mov 800 451]

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