Nike Yi Jian Lian
For the '08 Beijing Olympics, Nike went to Digital Kitchen seeking concepts for a motion billboard featuring Yi Jian Lian. DK asked Monovich to add his hand at concepting for the piece. The result was an attempt to capture a single explosive moment through shapes that on their own did not move much, if at all.
Creative Director: Matt Moulder
Producer: Morgan Henry
Designer: Stephen Fitzgerald
[qt:http://mono-motion.com/content/nike_yao/montage_01s.mov 800 451]
[qt:http://mono-motion.com/content/nike_yao/motion_test_01.mov 800 451]