Nike Yi Jian Lian

For the '08 Beijing Olympics, Nike went to Digital Kitchen seeking concepts for a motion billboard featuring Yi Jian Lian. DK asked Monovich to add his hand at concepting for the piece. The result was an attempt to capture a single explosive moment through shapes that on their own did not move much, if at all.

Creative Director: Matt Moulder

Producer: Morgan Henry

Designer: Stephen Fitzgerald

motion explorations:

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[qt: 800 451]

Discovery: Shark Week
Cut & Paste: In A Flash