Nikon: Next Generation

Chevalier Advertising asked Monovich to direct and animate a spot for Nikon that (literally) highlights the unique features of products it offers for the active outdoorsman. Monovich took the existing aesthetic of the Nikon print campaign and brought it to life with light streaks and a seamless camera move that ties all of the products together.


Chevalier Advertising

Greg Chevalier: President

Robin Kizzar: Creative Director

John Schiffhauer: Art Director

Connie Gray: Production Manager


Director: Stephen Fitzgerald

3d Modeler: Iain Collins

Music: Grant Harold

Voiceover Artist: Bill Monday

Agency: In Both Ears

Recording Studio: White Horse Studios, PDX

Fresh Paint: TCM Open
Scion: The Machine