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Psyop: Audi A4

Psyop invited Monovich to help develop concepts for the launch of the next Audi A4. Monovich worked with director Laurent Ledreau to develop a design language based on assemblies of pistons undulating to create landscapes and other visuals.

While the final spot wasn’t produced by Psyop, it turned out rather nice. Kudos to director Karl Eric Rinch. Agency, Kemper Trautmann.

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