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Psyop: Google Fiber

In 2012 Google will roll out a new fiber optic service promising vastly improved data speeds and an end to the digital log jams that have plagued users since the inception of e-anything. To illustrate this, Psyop asked Monovich to explore the metaphor using cars, roads, and highways. Monovich's explorations showed a world that started low-speed and childlike but built in speed and sophistication to illustrate the Google Fiber future.

 

Early Development

Early Development

City concepting

City concepting

Low speed gridlock

Low speed gridlock

DIALUP: Neighborhood

DIALUP: Neighborhood

BROADBAND: Highways

BROADBAND: Highways

FIBER: Superhighways

FIBER: Superhighways

DIALUP: Wireframe

DIALUP: Wireframe

BROADBAND: Wireframes

BROADBAND: Wireframe

FIBER: Wireframe

FIBER: Wireframe

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