Psyop: Google Fiber
In 2012 Google will roll out a new fiber optic service promising vastly improved data speeds and an end to the digital log jams that have plagued users since the inception of e-anything. To illustrate this, Psyop asked Monovich to explore the metaphor using cars, roads, and highways. Monovich's explorations showed a world that started low-speed and childlike but built in speed and sophistication to illustrate the Google Fiber future.
Low speed gridlock