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Psyop / Lexus / Golden Opportunity

Psyop asked Monovich for a hand in developing a concept for the Lexus Golden Opportunity campaign. The idea revolved around an expansive gallery of any given person's missed opportunities, and called for some architecture and ambiance that would serve as a suitable backdrop to feature each individual "exhibit". Monovich worked with Thibault Debaveye at Psyop to develop the gallery. The resulting spots are linked after the break.

Production Company: Psyop

Creative lead: Thibault Debaveye

Producer: Frederic Liebert


Development Progression by Monovich:

Round 1

Round 1

Round 2

Round 2

Round 3, clean

Round 3, clean

Final style frame

Final style frame

Missed Date

Missed Date

WIP Wireframe

WIP Wireframe

Always color grade! Magic Bullet Looks rules.

Always color grade! Magic Bullet Looks rules.

Tantrum: Kenny Chesney Visuals
Treefort Shelf Concept