Walmart: 1-800-Contacts

Digital Kitchen invited Monovich to lend his design and 3d abilities to a pitch effort for Walmart and 1-800-Contacts. Monovich created a metaphorical world made of paper that celebrates the arrival of the 1-800-Contacts brand at Walmart stores everywhere. Instead of simply showing static frames for the storyboard, diorama-style motion boards were created.


Creative Director: Rama Allen

Producer: Christos Mountzouros

Designer: Stephen Fitzgerald

Design reference for origami sourced from Flickr, I believe from Himanshu

Expressions from the plane
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